DM_Mailer
Digital Mechanics have evolved through a decade and a half of online experience, research and collaboration, an E-Newsletter platform which is robust, effective and easy for non professionals to use. Best of all it requires minimal input from ourselves. Developed with the goal of making our clients masters of their E-Newsletter and special E-Mail sends. Whenever it suits them. It can even guide you as to which is the better campaign message to go with. And, then send it automatically.
Once Digital Mechanics have designed the template(s) to your liking, based on your style or branding guidelines, they are coded and integrated it into the DM_Mailer. Your list of prospects are easily uploaded via a .CSV file. And, can be managed from then on inside the DM_Mailer. Send is a click away following as many test sends as you like. Digital Mechanics suggest that we are included in these test sends so we can advise if any area can be better treated from optimising images through to hyperlinks.
The benefits of managing your own DM_Mailer account are especially apparent when you are in direct control of the spend - you only pay when you send. Your payments are automatically debited from your own credit card account with PayPal. All at a very low cost per session and send.
Another area of self management is the collection and interpretation of the data provided by the DM_Mailer. This allows you to tailor and measure your own reports. When combined with Google Analytics this is a powerful and detailed resource.
To obtain the maximum benefit from this application Digital Mechanics provide training - usually 1-2 hours is sufficient, preferably at our Kent Street office. We also supply a continually updated Help document via Google docs, so you are never left wondering or holding up a send.
Read more about the DM_Mailer features and benefits.
Create and send email campaigns
Import your custom HTML and CSS templates with a single click and use our integrated testing tools to make sure they look great in all email programs. You can send your own campaigns based on DM_Mailer template designs with ease.
We don't impose any design restrictions. All your campaign images hosted at no additional cost. You can add content to our templates so you can do the sending yourselves.
- Make it personal by inserting your subscribers name or the last product they purchased.
- Forward to a friend
- Only pay when you send
- Full control over when your recipients will receive your campaigns
- Track the opens, clicks, forwards, unsubscribes, bounce backs and more
- Authentication, relationships with ISP's and more ensure your emails are delivered.
Manage lists and subscribers
Messy stuff like bounces and unsubscribes are handled automatically. Whether you've got a small list, or need to get your hands dirty with segmenting and personalisation, the DM_Mailer can manage. It automatically handles all new sign-ups, unsubscribes, bounces and even spam complaints for you behind the scenes.
Reporting and analytics
The DM_Mailer generates professional reports that let you measure the effectiveness of every campaign you send. Track opens and link clicks to measure your campaign related sales, conversions and ROI with our Google Analytics integration. We even show you what email clients your subscribers are using.
The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.
See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam. All this and more is at your fingertips for every subscriber in your account and is updated in real-time.
- Automatic Google Analytics link tagging to easily track emails sent out
- Spot trends by comparing opens, clicks and more for multiple campaigns at once.
- Learn what subscribers are interested in by which links were popular, who clicked.
- See who bounced back and why, and we'll figure out if we should try again or remove.
- Integration with Yahoo!, Hotmail and more mean we can report on complaints.
- Export all reporting data to Excel for offline storage or further analysis.
A/B Testing- Comparing Campaigns
Testing is one of the great strengths of email marketing. Almost everything is measurable, making it easy to compare multiple approaches and quickly figure out what works best for your subscribers.
Instead of forcing you to create segments of lists, send multiple campaigns and scour over pages of statistics, our testing tool does all the heavy lifting for you. All you need to do is choose what to test (subject line, from name or different email content) and how to decide the winner (open rate, link clicks, etc) and we'll take it from there.
DM-Mailer will then send both versions to a small subset of your recipients, see which version wins and automatically send that winning version to the remainder of your recipients. In a couple of clicks you've guaranteed that the best version of your email is being sent to your subscribers, and you've learned something doing it.
