Invitation Engine - WYD
The Pope was the biggest ticket item in town. Telstra had a goodly number of seats and 12 business units keen to offer those top customers who might be of the faith an opportunity to get up close. How to guarantee the invitation went to the right client? First send out an enquiring email and manage the response. Wash the data and start the process. Along the way give clients time to respond to the invitation with an automatic reminder. If still no response then back into the pool. When a client did say yes keep in mind they may have special needs - ensure they are managed. Digital Mechanics built the application in .NET, adapted the branding for the email template and made it super easy and cost effective for Telstra Enterprise & Government.
Also the reporting was faithful to the occasion.
